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The Growth Edge
Offering business leaders practical insights to sharpen their competitive edge in growth, sales, and leadership, especially in times of change or scale
Note: This content reflects the views and experiences of the author. It is for educational purposes only and does not constitute professional advice. [Read full disclaimer.]
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Charles
I met Charles because he married my best friend from high school. Let me rewind. Beth (yes, also Beth, but technically Elizabeth) and I...
Beth Torres
4 days ago3 min read
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The Leadership Industry Is Broken
Despite billions spent on seminars, coaching, and bestselling books, we’re still plagued by toxic leadership. The reason? We’ve prioritized charisma over competence and visibility over values. The fix isn’t another seminar. The solution relies on creating a culture of accountability that develops real leaders who earn trust, model behavior, and deliver sustainable success.
Beth Torres
7 days ago3 min read
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Your Growth Plateau Isn’t a Sales Problem. It’s a Leadership Problem
If your company is experiencing a growth plateau, don’t just look at your sales team. Look at your leadership. Misaligned vision, lack of operational discipline, and poor communication often create invisible ceilings that no amount of selling can break. The truth? You don’t fix a growth plateau by pushing harder on sales. You fix it by leading better.
Beth Torres
May 203 min read
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Most Sales Intros Suck - the 3W's to Hook Them in 30 Seconds (with Science)
Most sales introductions flop because they’re bloated, boring, and backwards heavy on credentials, light on value. Instead, use the 3 W’s of selling: Why Act? Why You? Why Now? to frame your 30-second hook. Science says you’ve got one shot to make someone care, remember you, and see momentum. Make it count.
Beth Torres
May 163 min read
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How Speed Wins – Simplicity as a Competitive Advantage
In today’s high-stakes business landscape, simplicity as a competitive advantage is your not-so-secret weapon. Over-complicated operations? Slow execution? They’re costing you time, customers, and revenue. Operational excellence is about building simplified processes that empower fast, decisive action. Let’s face it - speed wins.
Beth Torres
May 94 min read
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Creating a Culture of Accountability: The Secret Sauce your Team is Missing
If you want to unlock the real power of high-performing teams, stop chasing trendy leadership fads and start building a culture of accountability. This isn’t about micromanaging. In fact, at its core, accountability is about empowerment! Accountability is about clear expectations, empowered teams, mutual trust, and real-time feedback. It's the quiet engine behind thriving, unstoppable teams.
Beth Torres
May 45 min read
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The 5 Lies Leaders Tell Themselves (and How They're Killing Growth)
Even the most passionate, well-meaning leaders sabotage growth when they cling to outdated beliefs about control, culture, and capability. In this post, we break down the 5 biggest lies leaders tell themselves. These are truths that keep high-performing teams from thriving, stall innovation, and silently kill momentum. If you're serious about building a resilient, scalable business grounded in trust, empowerment, and operational excellence, this is your wake-up call.
Beth Torres
May 13 min read
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Innovation Wants Her Seat at the Table
Let me start with - diversity isn’t a buzzword, it’s a bottom-line differentiator. If your leadership table still looks like a corporate version of the “dad from every '90s sitcom” lineup, you’re not just outdated, you’re missing out on serious innovation.
Bottom line: Innovation doesn’t bloom in echo chambers. It thrives in the friction of perspective, the tension of challenge, and yes - the trust and confidence that diverse leaders bring to the boardroom.
Beth Torres
Apr 253 min read
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How Lead Measures Drive Operational Excellence and Scalable Growth: Stop Weighing, Start Winning
If you're relying on revenue, profit, and retention to measure success, you're already behind. Those are lag measures are important but not controllable in the moment. This post breaks down the power of lead measures and how they create high-performing teams, drive execution, and build operational excellence in companies. Ready to lead instead of react? Let’s go.
Beth Torres
Apr 213 min read
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Failure Isn’t a Buzzword. It’s how to Build Thick Skin.
Building resilience in leadership isn’t optional; it’s essential. Failing doesn’t mean you’re not good enough; it means you're learning. The best leaders tell the truth about their setbacks and grow because of them. Want to scale your business? Build a team that knows how to fail forward.
Beth Torres
Apr 203 min read
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Shut the Hell Up: Active Listening Like a Pro
Most people think selling is about talking. It’s not. It’s about active listening, you know, the kind that uncovers what your clients really need (not just what they say they want). This post breaks down why most salespeople blow it by filling the silence, how to use the three P’s of active listening (Presence, Paraphrasing, and Probing), and how mastering this underused skill turns you from a pitch machine into a trusted growth partner. If you want consultative sales that co
Beth Torres
Apr 184 min read
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What is Consultative Selling? Going from Order Taker to Dream Creator
What Is Consultative Selling, Really? In a nutshell, consultative selling is a problem-solving, story-driven approach to sales that prioritizes understanding the client’s goals before offering solutions. It’s about partnering with your customer to co-create success and not just fulfilling a transaction.
If you lead a sales or service organization you’ve likely heard the phrase. But too many teams still fall into the transactional loop
Beth Torres
Apr 163 min read
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Why I Built Apexium Growth: From the Edge of Burnout to Finding Power in Passion and Grit
Apexium Growth is built for ALL leaders who are deeply passionate but need structure, process, and focus to truly scale. Whether you’re struggling with delivery consistency, sales traction, or team alignment, I help you go from chaos to clarity and all without sacrificing who you are.
Beth Torres
Apr 143 min read
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